Link
Year
Blattberg, R., Buesing, T., Peacock, P., Sen, S. Identifying the deal prone segment. Journal of Marketing Research, 15: 369-377.
1978
Blattberg, R., Golanty, J. TRACKER: An early test market forecasting and diagnostic model for new product planning. Journal of Marketing Research, 15: 192-202.
1978
Einhorn, H. J. Decision errors and fallible judgment: Implications for social policy. K. Hammond (Ed.), Judgment and decision in public policy formation. American Association for the Advancement of Science. Denver, CO: Westview Press.
1978
Einhorn, H. J., Hogarth, R. M. Confidence in judgment: Persistence of the illusion of validity. Psychological Review, 85: 395-416.
1978
Hogarth, R. M. A note on aggregating opinions. Organizational Behavior and Human Performance, 21: 40-46.
1978
Libby, R., Blashfield, R. K. Performance of a composite as a function of the number of judges. Organizational Behavior and Human Performance, 21: 121-129.
1978
Russo, J. E. Adaptation of cognitive processes to the eye movement system. J. W. Senders, D. F. Fischer, and R. A. Monty (Eds.), Eye movements and the higher psychological functions. Hillsdale, NJ: Erlbaum.
1978
Russo, J. E. Comments on behavioral and economic approaches to studying market behavior. A. A. Mitchell (Ed.), The effect of information on consumer and market behavior. Chicago: American Marketing Association.
1978
Russo, J. E. Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies. H. Keith Hunt (Ed.), Advances in consumer research, 5: 561-570. Ann Arbor Association for Consumer Research.
1978
Johnson, E. J., Russo, J. E. The organization of product information in memory identified recall times. H. Keith Hunt (Ed.), Advances in consumer research, 5: 79-86. Ann Arbor Association for Consumer Research.
1978
Karmarkar, U. S. Subjectively weighted utility: A descriptive extension of the expected utility model. Organizational Behavior and Human Performance, 21: 61-72.
1978