Publications Search Results
Ramanathan, Suresh and Ann L. McGill Consuming with Others:  Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience Link to Article Refenced Journal of Consumer Research, 34 (December), 506-524.
2007
Ramanathan, Suresh and Patti Williams Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions, Link to Article Refenced Journal of Consumer Research, 34(August), 212-223.
2007
Labroo Aparna A. and Suresh Ramanathan The Influence of Experience and Sequence of Emotions on Ad Attitudes. Link to Article Refenced Journal of Consumer Research, 33(4), 523-8.
2007
Naylor, Rebecca Walker, Rajagopal Raghunathan and Suresh Ramanathan Promotions Spontaneously Induce a Positive Evaluative Response. Link to Article Refenced ournal of Consumer Psychology, 16(3), 295-305.
2006
Ramanathan, Suresh and Geeta Menon Time-varying Effects of Chronic Hedonic Goals on Impulsive Behavior. Link to Article Refenced Journal of Marketing Research, 18(November), 628-641
2006
van Osselaer, Stijn, Suresh Ramanathan, Margaret C. Campbell, Joel B. Cohen, Jeannette K. Dale, Paul M. Herr, Chris Janiszewski, Arie W. Kruglanski, Angela Y. Lee, Stephen J. Read, J. Edward Russo and Nader T. Tavassoli Choice Based on Goals Marketing Letters, 16(3/4), 335-346.
2005
Menon, Geeta, Lauren G. Block and Suresh Ramanathan We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk. Link to Article Refenced Journal of Consumer Research, 28(March), 533-549.
2002