Publications Search Results
van Osselaer, Stijn, Suresh Ramanathan, Margaret C. Campbell, Joel B. Cohen, Jeannette K. Dale, Paul M. Herr, Chris Janiszewski, Arie W. Kruglanski, Angela Y. Lee, Stephen J. Read, J. Edward Russo and Nader T. Tavassoli Choice Based on Goals Marketing Letters, 16(3/4), 335-346.
2005
Van Osselaer, S.M.J., Alba, J.W. Locus of Equity and Brand Extension. Link to Article Refenced Journal of Consumer Research, 29: 539-550.
2003
Van Osselaer, S.M.J., Janiszewski, C. Two Ways of Learning Brand Associations. Link to Article Refenced Journal of Consumer Research, 28: 202-223.
2001
Janiszewski, C., van Osselaer, S.M.J. A Connectionst Model of Brand Associations. Link to Article Refenced Journal of Marketing Research, 37: 331-350.
2000
Van Osselaer, S.M.J. Comparative Processes in Consumer Choice. Stephen J. Hoch and Robert J. Meyer (Eds.), Advances in Consumer Research, 27: 251. Provo, UT: Association for Consumer Research.
2000
Van Osselaer, S.M.J, Alba, J.W. Consumer Learning and Brand Equity. Journal of Consumer Research, 27: 1-16.
2000
Van Osselaer, S.M.J. Learning and Recall of Brand Associations: The Role of Competition Between Associations. Bernard Dubois, Tina M. Lowrey, L.J.Shrum, and Marc Vanhuele (Eds.), European Advances in Consumer Research, 4: 286. Provo, Ut: Association for Consumer Research.
1999