Publications Search Results
Leclerc, F., Hsee, C. K. & Nunes, J. Narrow Focusing: Why the Relative Position of a Good Within A Category Matters More Than It Should. Link to Article Refenced Marketing Science. 24, 194-206.
2005
Hsee, C. K., Leclerc, F. Will products look more attractive when evaluated jointly or when evaluated separately? Journal of Consumer Research, 25: 175-186.
1998
Leclerc, F., Little, J. D. C. Can advertising copy make FSI coupons more effective? Link to Article Refenced Journal of Marketing Research, 34(4): 473-484.
1997
Leclerc, F., Schmitt, B., Dubé, L.  Waiting time and decision making: Is time like money? Link to Article Refenced Journal of Consumer Research, 22: 110-119.
1995
Russo, J. E., Leclerc, F. An eye-fixation analysis of choice processes for consumer nondurables. Link to Article Refenced Journal of Consumer Research, 21: 274-290.
1994
Leclerc, F., Schmitt, B.H., Dube, L. Foreign branding and its effects on product perceptions and attitudes. Link to Article Refenced Journal of Marketing Research, 31(2): 263-270.
1994
Schmitt, B.H., Dube, L., Leclerc, F. Intrusions into waiting lines: Does the queue constitute a social system? Link to Article Refenced Journal of Personality and Social Psychology, 63(5): 806-815.
1992
Russo, J.E., Leclerc, F. Characteristics of sucessful product information programs. Journal of Social Issues, 47: 73-92.
1991
Dube, L., Schmitt, B.H., Leclerc, F. Consumers' affective response to delays at different phases of a service delivery. Journal of Applied Social Psychology, 21(10): 810-820.
1991
Schmitt, B.H., Leclerc, F., Dube-Rioux, L. Sex Typing and Consumer Behavior: A Test of gender schema theory Link to Article Refenced Journal of Consumer Research, 15: 122-128.
1988