Publications Search Results
Labroo, Aparna A. and Anirban Mukhopadhyay Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation Link to Article Refenced Journal of Consumer Research, 36, 242-254
2009
Labroo, Aparna A. and Vanessa M. Patrick Providing a Moment of Respite: Why a positive mood helps seeing the big picture. Journal of Consumer Research, 35(5), 800-9.
2009
Labroo, Aparna A. and Sara Kim The 'Instrumentality' Heuristic: Why Metacognitive Difficulty is Desirable during Goal Pursuit. Link to Article Refenced Psychological Science, 20(1), 127-134.
2009
Labroo, Aparna A., Ravi Dhar, and Norbert Schwarz Of Frowning Watches and Frog Wines: Semantic Priming, Perceptual Fluency, and Brand Evaluation Link to Article Refenced Journal of Consumer Research, 34(6), 819-31.
2008
Fishbach, A., Labroo, A. Be better or be merry: How mood affects self-control. Link to Article Refenced Journal of Personality and Social Psychology, 93: 158-173.
2007
Labroo Aparna A. and Suresh Ramanathan The Influence of Experience and Sequence of Emotions on Ad Attitudes. Link to Article Refenced Journal of Consumer Research, 33(4), 523-8.
2007
Labroo, Aparna A. and Angela Y. Lee Between Two Brands: A Goal Fluency Account of Brand Evaluation. Link to Article Refenced Journal of Marketing Research, 43(3), 374-385.
2006
Sayla, Maliha A., Aparna A. Labroo, Rachel Maloney, and G. Caleb Alexander How does physician mood modify willingness to order risky tests or treatments. Journal of General Internal Medicine, 21 (S4): 66-67.
2006
Isen, Alice M., Aparna A. Labroo, and Paula Durlach An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures. Link to Article Refenced Motivation and Emotion, 28(1), 43-63.
2004
Lee, Angela Y. and Aparna A. Labroo Effects of Conceptual and Perceptual Fluency on Brand Evaluation Link to Article Refenced Journal of Marketing Research, 41(2), 151-165.
2004
Isen Alice M. and Aparna A. Labroo Some ways in which positive affect facilitates decision making and judgment. in Emerging Perspectives on Decision Research, eds. Sandra L. Schneider and James R. Shanteau, New York: Cambridge, 365-393.
2003