Publications Search Results
Hoch, S. J., Schkade, D. A. A psychological approach to decision support systems. Link to Article Refenced International Journal of Forecasting, 13(1): 149.
1997
Dhar, S.K., Hoch, S.J. Why Store Brand Penetration Varies by Retailer. Marketing Science, 16(3): 208-227.
1997
West, P. M., Brown, C. L., Hoch, S. J. Consumption vocabulary and preference formation. Link to Article Refenced The Journal of Consumer Research, 23(2): 120-135.
1996
Dhar, S. K., Hoch, S. J. Effective price discrimination using in-store coupons. Journal of Marketing, 60(1): 17-30.
1996
Hoch, S. J., Drèze, X., Purk, M. E. EDLP, hi-lo, and margin arithmetic. Link to Article Refenced Journal of Marketing, 58: 16-27.
1994
Deighton, J., Hoch, S. J. Teaching emotion with drama advertising. A. Mitchell (Ed.), Advertising exposure, memory and choice. New York: Erlbaum.
1993
Hawkins, S. A., Hoch, S. J. Low involvement learning: Memory without evaluation. Link to Article Refenced Journal of Consumer Research, 19: 212-225.
1992
Hoch, S. J., Loewenstein, G. F. Time-inconsistent preferences and consumer self-control. Link to Article Refenced Journal of Consumer Research, 17: 492-507.
1991
Blattberg, R. C., Hoch, S. J. Database models and managerial intuition: 50% model + 50% manager. Link to Article Refenced Management Science, 36(8): 887-899.
1990
Ha, Y. W., Hoch, S. J. Ambiguity, processing strategy, and advertising-evidence interactions. Link to Article Refenced Journal of Consumer Research, 16: 354-360.
1989
Hoch, S. J., Deighton, J. Managing what consumers learn from experience. Link to Article Refenced Journal of Marketing, 53: 1-20.
1989
Hoch, S. J., Loewenstein, G. F. Outcome feedback: Hindsight and information. Link to Article Refenced Journal of Experimental Psychology: Learning, Memory, and Cognition, 15(4): 605-619.
1989
Hoch, S. J. Who do we know: Predicting the interests and opinions of the American consumer. Link to Article Refenced Journal of Consumer Research, 15: 315-324.
1988
Hoch, S. J. Perceived consensus and predictive accuracy: The pros and cons of projection. Link to Article Refenced Journal of Personality and Social Psychology, 53(2): 221-234.
1987
Davis, H. L., Hoch, S. J., Ragsdale, E. K. E. An anchoring and adjustment model of spousal predictions. Link to Article Refenced Journal of Consumer Research, 13: 25-37.
1986
Hoch, S. J., Ha, Y. W. Consumer learning: Advertising and the ambiguity of product experience. Link to Article Refenced Journal of Consumer Research, 13: 221-233.
1986
Rook, D. W., Hoch, S. J. Consuming impulses. E. C. Hirschman and M. B. Holbrook (Eds.), Advances in Consumer Research, 12. Ann Arbor: Association for Consumer Research.
1985
Hoch, S. J. Counterfactual reasoning and accuracy in predicting personal events. Link to Article Refenced Journal of Experimental Psychology: Learning, Memory, and Cognition, 11(4): 719-731.
1985
Hoch, S. J., Tschirgi, J. E. Logical knowledge and cue redundancy in deductive reasoning. Memory and Cognition, 13(5): 453-462.
1985
Hoch, S. J. Availability and interference in predictive judgment. Journal of Experimental Psychology: Learning, Memory, and Cognition, 10(4): 649-662.
1984
Hoch, S. J. Hypothesis testing and consumer behavior: "If it works, don't mess with it.". T. C. Kinnear (Ed.), Advances in Consumer Research 11. Ann Arbor: Association for Consumer Research.
1984
Hoch, S. J., Tschirgi, J. E. Cue redundancy and extra logical inferences in a deductive reasoning task. Memory and Cognition, 11: 200-209.
1983